MJD Films Signs with SMS Text Media to Create and Promote the Text Messaging Campaigns for Pamela Anderson's New Movie "Blonde and Blonder"
May 17, 2007 | Press Release "First Campaign - Win a Trip to the "Red Carpet" at the World Premier of the Movies as a Guest of Pamela Anderson" CORAL SPRINGS, FL May 17, 2007 -- MJD Films, a subsidiary of Global Realty Development Corporation (OTCBB: GRLY), today announced the execution of an agreement to create and promote the text messaging campaigns for the new movie "Blonde and Blonder", starring Pamela Anderson and Denise Richards. Under the terms of the Agreement, MJD Films and SMS Text Media will launch the "Text Your Way to Stardom - Red Carpet" campaign as a two continent campaign with the lucky winners flying to and attending the world premier with Pamela Anderson and the cast. This will be a worldwide text messaging campaign in conjunction with MJD's recently announced joint venture partners DIMOCO and MOWIS from Austria. The campaign will also be featured on the official website, www.pamelaanderson.com, which currently has over 6,000,000 unique monthly visitors. The text messages are premium text messages for $.99 each in the U.S. and 1 1/2 Euros each outside of the U.S. Therefore, both MJD Films and the Producers of Blonde and Blonder will financially benefit on a per text message basis. Roy Sciacca, President of MJD stated, "We are pleased to have signed "Blonde and Blonder" and we believe that our Pamela Anderson campaign may become the biggest opt-in text message event in history to date. We hope that MJD and our joint venture partners, DIMOCO and MOWIS will create millions of dollars worth of publicity for the film. We give the production company the ability to earn money while gaining exposure for their film without spending a dime. This will also enhance their merchandising for the film. The exposure, that the film will have prior to release, we hope will create quite a buzz in the industry." Aric Gastwirth, the President of SMS Text Media stated "We are thrilled to enter into our second project for text messaging campaigns with MJD Films. SMS Text Media has filed a Patent specific to the film industry when it uses trailers in conjunction with text messaging campaigns. As we continue with successful campaigns, we are sure the industry will realize the power and value of text messaging." We believe SMS and MMS messaging campaigns are the next wave of entertainment and brand marketing," stated Roy Sciacca. "The launch of SMS campaigns enables us to garner early exposure for films, television shows and give-away campaigns for major brand name advertisers through one of the most direct channels in marketing -mobile phone screens." For further information about Global Realty Development Corp, please visit http://www.grdcorporation.com About MJD SMS MJD's full service text message marketing division, MJD SMS provides turnkey solutions for text messaging campaigns for both SMS and MMS applications. MJD SMS can also provide gross income per text to major television networks, television shows and network advertisers who provide content and/or mass marketing exposure for SMS campaigns. MJD SMS can also provide gross income per text to major web portals for mass marketing exposure. MJD SMS turnkey solutions and mass marketing capabilities can also be outsourced to major film studios, independent movie producers, broadband content providers and advertising clients for their text messaging campaigns. The first MJD SMS endeavor was a one-of-a-kind text messaging-based campaign called, "Text Your Way to Stardom." The campaign offers the chance to win a feature role in MJD's upcoming film, "The Devil Exists" or a track on the soundtrack for the film. The second campaign has been signed with An African Tale, an animated 3D film. About MOWIS Mobile World Information Systems GmbH: MOWIS, based in Lenzing, Austria was founded in 2002 as a mobile technology information systems company. Its early focus was on mobile applications of weather technology including sever weather warnings delivered to subscribers using SMS text messaging. It is currently involved in a number of mobile technology development partnerships including in-vehicle telematics. About DIMOCO Direct Mobile Communications GmbH: Based in Vienna, Austria, DIMOCO, the Direct Mobile Communications Company was founded in 2000 as a mobile marketing business. DIMOCO is one of the leading full service mobile solutions providers throughout the German-speaking and Eastern European regions. DIMOCO develops and markets key technologies for mobile communications including Mobile Marketing, Mobile Messaging, and Payment Solutions. DIMOCO operates in a market that is driven by innovation. Technical expertise is at the forefront of DIMOCO's business, along with a wide range of applications and a reliable network infrastructure. www.dimoco.de About Global Realty Development Corp. Global Realty Development Corp. (OTCBB: GRLY) is an international land development company operating through various real estate development subsidiaries. Global acquired MJD Films and the majority interest in the TFM Group and is focused on pursuing opportunities in the entertainment and gaming industry. 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