Financial Press Releases
Financial Press Releases

Smart SMS Corp. & GRD's MJD Films Launch Premium Text Message Marketing Campaign

August 31, 2006 | Press Release

MJD Films the First Studio to Incorporate Smart SMS Text Messaging Campaigns in Marketing Plan. Smart SMS Corp. an Internet entertainment company specializing in mobile marketing campaigns, announces their partnership with Global Realty Development's recently acquired MJD Films. Smart SMS Corp.'s premium opt-in text messaging platform will be applied to a three-part sweepstakes campaign for MJD Films' upcoming release, "The Devil Exists," based on the Manson Family. SMS Text Media will also conduct a portion of the campaign.

"We are thrilled that Global Realty Development's MJD Films has chosen Smart SMS Corp. to help conduct this ground-breaking promotion, offering fantastic prizes through this creative outlet," said Gordon Lee, CEO, Smart SMS Corp.

The first portion of "The Devil Exists" premium SMS campaign is scheduled to begin Oct. 1, 2006 and run through Dec. 31, 2006. Aptly titled "Text Your Way to Stardom," the contest will allow participants the chance to win a feature role in a major motion picture including fees associated with Screen Actors Guild membership. The second tier of this promotion, "Win a Trip to the Cannes Film Festival & Attend 'The Devil Exists' Party," will kick-off during the first quarter of 2007, and the final leg of the promotion, "Attend the Red Carpet Premiere," will launch in fall 2007.

Roy Sciacca, President, MJD Films, explains the program, "The text messaging campaigns planned for the film projects have great revenue potential. With an average opt-in text program being $0.99 per entry, gross dollars expected by management to be earned will be in the range of $0.66 per text message after carrier costs. After all third party participants, management believes there shall be approximately $0.10 net to MJD Films per text. Gross earnings shall go through MJD Films and it shall administer all payouts other than carrier participation. The text campaigns are a three part formula: (1) Internet profile based; (2) sponsor-enhanced retail partnerships; and (3) direct trailer screening at the theaters. The three-part formula was designed to have the ability to capture millions of participants."

"The Devil Exists" is slated to begin production in January 2007, with a target release date of Halloween 2007. The producers are attempting to fast track the production, aligning the release of the film to coincide with the same time Charles Manson comes up for parole.

MJD also has the full feature documentary "Seed of Faith" in its catalog. The film provides a portrait into the life of Pope John Paul II. The retail campaign is slated for Easter 2007, including a television campaign via 1-800 sales. Several text messaging-based contest campaigns are being developed for this film project, including a "Win a Trip to Rome and the Vatican" sweepstakes.

About Global Realty Development Corp.

Global Realty Development Corp. is an international land development company operating through various real estate development subsidiaries. The Company is primarily engaged in the acquisition and development of real estate in Australia, and is pursuing projects in the United States, South America and the Far East. Global intends to focus its future on the entertainment and gaming industries.

About Smart SMS Corp.

Smart SMS Corp. is an Internet entertainment company that specializes in mobile marketing campaigns for television shows, celebrities, musicians, entertainers, athletes, and major brands, as well as fundraising programs. Headquartered in Los Angeles, Calif., Smart SMS Corp. operates the SmartSMS(TM) brand for campaign administration and management in North, Central, and South America. The SmartSMS(TM) platform has been used successfully to launch more than 500 campaigns worldwide. Smart SMS Corp. utilizes some of the world's most powerful aggregators for text message and multi-media message campaigns and distributes through networks worldwide.

Forward-Looking Statements

With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences; therefore, such projected events and anticipated results are not warranties or guarantees that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the Company's web site(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.

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